This textbook designed for students pursuing undergraduate programmes in all business disciplines and MBAs. Its student-friendly design contains numerous examples illustrating real-world research in management, finance, accounting and other business areas. This book is divided into four major parts: (i) Fundamentals of Business Research, (ii) Initial Stages of Business Research, (iii) Data Collection, Measurement and Sampling, and (iv) Data Analysis, Research Reporting and Decision-making. This book is different from current business research books available in the market as it incorporates examples which are based on a Malaysian context.