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Business Research Methods eBook

Author : Mukesh Kumar et al.
ISBN 13 : 9789834724658
Year of Publication : September 2018

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About this Book

This textbook designed for students pursuing undergraduate programmes in all business disciplines and MBAs. Its student-friendly design contains numerous examples illustrating real-world research in management, finance, accounting and other business areas. This book is divided into four major parts: (i) Fundamentals of Business Research, (ii) Initial Stages of Business Research, (iii) Data Collection, Measurement and Sampling, and (iv) Data Analysis, Research Reporting and Decision-making. This book is different from current business research books available in the market as it incorporates examples which are based on a Malaysian context.

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