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Introduction to Entrepreneurship (eBook)

Author : Sodri Ariffin et al.
ISBN 13 : 9789834724771
Year of Publication : September 2018

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About this Book

This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book consists of five parts:-

  • Part I: Fundamentals of Entrepreneurship
  • Part II: Management of New Enterprises
  • Part III: Ideation and Business Model Canvas
  • Part IV: Guidelines for Entrepreneurial Practicum
  • Part V: Additional Reading

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