We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more

Introduction to Entrepreneurship

Author : Sodri Ariffin et al.
ISBN 13 : 9789834724771
Year of Publication : September 2018

Buy From e-Learning

About this Book

This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book consists of five parts:-

  • Part I: Fundamentals of Entrepreneurship
  • Part II: Management of New Enterprises
  • Part III: Ideation and Business Model Canvas
  • Part IV: Guidelines for Entrepreneurial Practicum
  • Part V: Additional Reading

You might also like this

Stay Connected with us

Find us on

Share with your friends