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ORS Marketing for Hospitality and Tourism

Series : Oxford Revision SeriesOxford Revision Series
Author : Yusniza Kamarulzaman et al.
ISBN 13 : 9789834722531
Year of Publication : September 2017

About this Book

This book summarizes key concepts and practices of marketing in hospitality and tourism. It combines the two closely related fields into one guide with equal focus. This reliable resource provides a clear exposition of all the main topics in marketing for hospitality and tourism courses, covering the overview of marketing in hospitality and tourism, service characteristics, marketing information system, marketing research, understanding consumers and organizational behaviour, and segmentation.

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