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ORS Marketing Management Second Edition

Series : Oxford Revision SeriesOxford Revision Series
Author : Yusniza Kamarulzaman et al.
ISBN 13 : 9789834715311
Year of Publication : November 2015

About this Book

The Oxford Revision Series: Marketing Management 2nd Edition is ideal for students preparing for examinations. It summarizes key concepts and practices of marketing management which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing management, and is divided into four parts, covering marketing opportunities, marketing mix, and the management of current issues. The chapters on services management, global marketing and marketing ethics have been updated to reflect the latest developments.

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